Our Perfumer & Poet

Botanical perfumer and poet, Alyssa Berkowitz founded La Roux Perfume with the goal of creating botanical perfumes inspired by the essences of powerful women in society. Alyssa spent many years designing fragrances using only botanical essences, going against the grain of what people regard as “luxury fragrance” in our modern world. Alyssa’s perfume opens the door to experiences that transcend the material world but also brings us back to our humanity. After all, we are but a dream unless fully embodied.